Founded by a Canadian national team track cyclist, our brand was built from a passion for the sport and a desire to create something better for the track cycling community.

 

After years of training and racing at a high level, I saw how much every detail matters, especially the connection between rider and bike. I could never find straps that combined the quality, performance, and personalization I was looking for, so I started making my own.

 

Every pair is handmade with a focus on craftsmanship, durability, and clean design, built to perform at the highest level while still feeling personal to each rider.

 

Built by a rider, for riders.